Business advisory
Six fixed-fee engagements, each built around one decision you have to get right: what to sell and at what price, how to be found, how to get paid and keep the account, how to run a business across several countries, and how to turn what you know into a product. Twenty years of operating experience, applied to your business.
Why fixed fee
Most advice is sold by the hour and ends when the budget does. These engagements are priced for the outcome: a written plan you can act on, the documents that go with it, and the calls to walk you through it. The fee is agreed before we start and does not change.
Every engagement begins with a free call. If I think the problem is smaller than the fee, I will say so and point you at the book or the fix. If I think I cannot improve your position, I will say that too.
Engagements
Who you sell to, what you stop selling, what it should cost and why. A written positioning statement, a price architecture with the reasoning, the offer page copy, and the objections script. Two 60-minute calls over three weeks.
US$4,000
A system that two or three people can run every week without an agency: the channels worth your time, the content cadence, the capture and follow-up sequence, the numbers to watch, and the templates. Delivered as a written playbook with three implementation calls.
US$5,000
How you get paid and how you keep getting paid: processor and jurisdiction selection, the second rail before you need it, ratio structure, verification and fulfilment rules, and the agreement and identity documents that make every fee defensible. Written setup plan and two calls.
US$5,000
For owners with entities or people in more than one country: which company does what, where the money lands, how the team is paid so no provider flags it, which accounts belong to which business, and the record-keeping that keeps banks and acquirers comfortable. Written structure and two calls.
US$5,000
Turning what you know into a product that sells while you sleep: the book, guide or course outline, the pricing tier, the landing page structure, the checkout and delivery flow, and the launch sequence. Written plan, page copy, and two calls. Production of the product itself is quoted separately.
US$4,500
Three months of access after any engagement, or on its own for owners who want a second opinion on tap: two 45-minute calls a month, email between them with a one-business-day reply, and a written note after every call.
US$4,000
Fees are fixed and payable in advance. The engagement agreement is signed electronically before any invoice is issued. No retainers beyond the quarterly advisory, no percentage of results.
Who this is for
Founders and owners of online businesses doing roughly US$200,000 to US$5 million a year: e-commerce, subscriptions, digital products, consultancies, agencies, app publishers. People who make the decisions themselves and want them made well.
It is not for businesses that need a full-time executive, an agency to run their marketing, or someone to promise a result that third parties control.
How it works
The books
Solid Base House publishes the same method as books, from the rules of making serious money to the merchant's playbook on chargebacks. If your problem is common, the answer is probably there for a fraction of the fee. The advisory is for the problem that is yours alone.
Tell me what you sell, to whom, what you charge, and the one thing that is stuck. I reply within one business day.