Rich People Don’t Explain
The 51 Unwritten Rules of Making Serious Money
The PDF edition
Fifty-one rules, none of them polite.
Tu Weixin started in Shenzhen with two hundred yuan and built a marketing business by writing to her customers every single day. This book collects the rules she worked out along the way: who to sell to, who to walk away from, why the busiest people are often the poorest, and why the people who make serious money rarely bother to explain themselves.
The chapters are short and numbered, written in the blunt, first-person voice of someone talking to her own students rather than to a general reader. There is no theory here and no case-study padding. Each chapter is a list of observations you can read in ten minutes and argue with for a week.
This is the first English edition. The translation keeps the author’s voice, her examples, and her opinions, including the ones many readers will disagree with.
Who it is for
Owners of small and mid-sized businesses, independent consultants, coaches, agency founders, and anyone who has to find customers and get paid. It is most useful to people who already have a product and are deciding whom to sell it to and how to price it.
A note on this edition
The examples and figures reflect the author’s experience in the Chinese market at the time of writing, and sums are in Chinese yuan unless stated otherwise. Nothing in the book is financial, legal, or professional advice.
From the book
“Making money = solving problems. Solving problems = making money.”
“Slow down. Settle down. Stay put.”
“Conventional thinking only produces conventional income.”
Inside the book
The 51 chapters
- 01Making Money Was Never About Getting Rich Overnight
- 02Why Does a Person End Up Broke and Beaten?
- 03Ms. Tu, How Do I Market? How Do I Make Money?
- 04Why Should You Never Earn Money From the Poor?
- 05How Do You Become a Boss Who Makes Serious Money?
- 06How Do You Get Rich Fast?
- 07Why Are So Many People Busy and Still Not Making Money?
- 08What’s the Money-Making Method I’m Most Obsessed With?
- 09How Do You Run a Startup on Mao’s Three Military Principles?
- 10The Ten Most Common Mistakes in Business
- 11How Do the Masters Use People?
- 12What’s the Simplest Way to Change Your Fate?
Show all 51 chapters
- 13How Do You Put the Masters’ Information, Networks, and Resources to Work for You?
- 14Making Money Means Delighting the Customer. So How Do You Delight Them?
- 15Always Put the Customer’s Needs First
- 16Why Do People Who Fight Human Nature Die Poor?
- 17Four Things Every Money-Making Boss Must Have
- 18How Long Does It Take to Earn a Million a Year?
- 19A Boss’s First Competitive Edge Is Change
- 20How Does the Leader Run the Whole Board?
- 21Six Hard-Won Lessons on Building a Business
- 22Why Do the Children of the Rich Mostly Coast?
- 23The Habits of Students Who Earn a Million a Year
- 24Founders and Employees Are Two Different Species
- 25Why Deal Only With High-End Customers?
- 26Why Saving Is Meaningless If You Earn Under 300,000 a Year
- 27What Kind of Writing Rakes in the Most Money?
- 28Let’s Talk More About How to Monetize Like Mad
- 29Ms. Tu, How Do I Hold On to the Benefactor in My Life?
- 30We Are Wolves That Eat Meat. We Must Raise Our Income Like Mad
- 31What Are the Unwritten Rules of Making Money?
- 32Only the Awakened Earn Extraordinary Profits
- 33How Do You Earn 100,000 a Day?
- 34Faced With So Many Fleecing Schemes, I Choose Silence
- 35The Secret of Making Money: Don’t Take the Road That’s There, Don’t Look at the Lamp That’s Lit
- 36How Is a Master of Collecting Money Forged?
- 37How Do You Cultivate Yourself Into a God Among the Multitude?
- 38Make Money Where It’s Busy; Cultivate the Heart Where It’s Quiet
- 39The “Inside Story” the Rich Never Want to Tell
- 40In Life, There’s No Way Out but to Keep Charging Forward
- 41Stick With Anything for 90 Days and the Answer Comes on Its Own
- 42Making Money Means Thinking About How to Rule the World
- 43How Do You Make Your Income Leap Within Three Years?
- 44What’s the Secret to Getting Customers to Pay of Their Own Accord?
- 45Take Business Far Enough and You Come to Understand Heaven’s Way
- 46What’s the Secret of Money That Grows the More You Spend?
- 47Fate Means Taking the Initiative, Not Waiting to Be Overtaken
- 48My Notes on Making Money
- 49How I Built a Personal Brand and Made It Pay
- 50The People at the Top of the Pyramid All Got There by Being Shameless
- 51How Does a Person Become Formidable? Every Step Leaves a Trace
Making Money Was Never About Getting Rich Overnight
Making money comes down to a way of thinking and relentless doing. Work, work, work. What did online sellers rely on to make money in the old days? Looking rich. What do they rely on now? Delivering value.
Never judge a person’s true character or true wealth by what they buy. Making money was never about getting rich overnight. For ordinary people like us it is a marathon, long and grinding, and what the race tests is persistence, resolve, brains, thinking, and breadth of experience.
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