Rich people don’t explain. This one did.
Fifty-one unwritten rules of making serious money, from a Shenzhen marketer who wrote them for her own paying students. First English edition.
New from Solid Base House
The Middleman Always Eats
Reselling, flipping and brokering, done properly: find the gap, the buyer and the goods, price so the margin survives, hold no stock, stay legal, and grow past one person.
New from Solid Base House
One Person, Ten Jobs
How to run a whole business alone, with AI doing the work of a team: a content machine, a product machine and a pipeline machine, the roster of ten AI roles, the knowledge base, the habits of the people who get paid, and fifty plays with the brief for each. With the lines drawn.
New from Solid Base House
Your Phone Is a Shop
Social selling for people who sell what they make, find or know: twenty strangers a week, posts people would miss, the six objections answered in messages, the follow-ups that make regulars, and an honest reseller programme.
New from Solid Base House
Somebody Else Pays
50 business models where your customer never sees the bill. Razor and blades, free box and monthly bill, the gadget the insurer buys, the season sold before the snow, the free till, the rented chair: each with worked numbers, who really pays, and three things to do.
New from Solid Base House
Everything Is for Sale
72 ways to turn what your business already has into cash. A business is a bundle of assets, and each of them can be charged for, rented, licensed, traded, bundled or financed. One page per model, the company that runs it, the owner who ran it in one town, and the legal line.
New from Solid Base House
Lose Money on Purpose
Seventy business models where the product is free and the profit is somewhere else: the pod machine, the free restaurant till, the appliance the insurer paid for, the landlord who refunds the rent, the hotel that is a showroom, the everywhere gym pass. With the legal lines drawn.
New from Solid Base House
The Poor Pay Twice
Being broke is expensive, and the bill comes twice: once in money, once in everything else. The poverty premium, the one-egg problem, the rules the wealthy actually play by, and the fourteen things within your control.
New from Solid Base House
Pretty Is Not a Plan
Money, men and the standards that actually change a woman’s life. Your position, your standards, how wealthy men really choose, and the money that makes every other choice a free one. Unsentimental, and entirely on your side.
New from Solid Base House
People Buy Certainty
How to close one-to-one, from the stage, and on camera, without pushing. Twelve closes, twelve stage strategies, the camera close, the scripts, and a 30-day plan.
New from Solid Base House
You’re Not Broke, You’re Untrained
50 money drills for people who sell online. Focus, words, offers, team and trust, each drill ending with three things to do today, with a 90-day plan and a log to keep the score.
New from Solid Base House
Nobody Is Coming to Promote You
50 small businesses you can start for under $500, in your evenings and weekends, without quitting your job. Real costs, real numbers, and exactly when it is safe to hand in your notice.
New from Solid Base House
Chargeback Proof: the merchant’s playbook
Cut chargebacks, win the disputes you cannot avoid, save your merchant account, and recover when it is taken away. Ninety pages, twelve templates, written by a merchant who has been terminated a dozen times and rebuilt every time.
Free tools
Free tools from the books
Five small tools that do the arithmetic from the books for you. Free, no sign-up, and nothing you type leaves your browser.
Cost Per Use Calculator
From The Poor Pay Twice
Is the expensive one really cheaper? Compare two buys over the years, with repairs and resale, and see the cost per use.
Open the toolOver-Explaining Checker
From Rich People Don’t Explain
Paste an email. See every apology, hedge and justification highlighted, get a directness score and a plainer draft.
Open the toolBusiness Model Finder
From Somebody Else Pays
Tick what your business already has and what holds it back. Get three models to test, a payback check and the seven tests.
Open the toolObjection Reply Builder
From Your Phone Is a Shop
Choose what the buyer said. Get honest replies for a message, an email or a call, plus what not to say.
Open the toolQuit Your Job Calculator
From Nobody Is Coming to Promote You
Six months at 75% of your pay, six months of savings, more customers than time. See which you have, and when the rest arrives.
Open the tool
Want to know more?
About the book
There is no theory in it and no case-study padding. Each chapter is a numbered list of observations, written in the first person, that you can read in ten minutes and argue with for a week. The advice is specific enough to act on tomorrow and blunt enough that some readers will put it down.
The English edition keeps the author’s voice, her examples and her opinions, including the ones many readers will disagree with. Sums are in Chinese yuan unless stated otherwise, and the examples reflect the Chinese market at the time of writing.
Questions? Write to us or message us on WhatsApp
Why people read it
What you get for ten minutes a chapter
Who to sell to
Most of the book is about choosing customers, not chasing them. It will change who you say no to.
Pricing without apology
Why cheap customers cost the most, and how the author moved to high-end clients only.
A marketing system you can run alone
Daily writing, follow-up, after-sale service. No team, no ad budget.
Ten minutes a chapter
Numbered, short, blunt. Read one chapter, argue with it all week.
Readers’ list
Hear about new books first
One short email when a new book comes out, with the price and a link. Nothing else, ever, and you can reply to be removed.
From the book
“Making money = solving problems. Solving problems = making money.”
“Slow down. Settle down. Stay put.”
“Conventional thinking only produces conventional income.”
Inside the book
Table of contents
- 01Making Money Was Never About Getting Rich Overnight
- 02Why Does a Person End Up Broke and Beaten?
- 03Coach, How Do I Market? How Do I Make Money?
- 04Why Should You Never Earn Money From the Poor?
- 05How Do You Become a Boss Who Makes Serious Money?
- 06How Do You Get Rich Fast?
- 07Why Are So Many People Busy and Still Not Making Money?
- 08What’s the Money-Making Method I’m Most Obsessed With?
- 09How Do You Run a Startup on Mao’s Three Military Principles?
- 10The Ten Most Common Mistakes in Business
- 11How Do the Masters Use People?
- 12What’s the Simplest Way to Change Your Fate?
Show all 51 chapters
- 13How Do You Put the Masters’ Information, Networks, and Resources to Work for You?
- 14Making Money Means Delighting the Customer. So How Do You Delight Them?
- 15Always Put the Customer’s Needs First
- 16Why Do People Who Fight Human Nature Die Poor?
- 17Four Things Every Money-Making Boss Must Have
- 18How Long Does It Take to Earn a Million a Year?
- 19A Boss’s First Competitive Edge Is Change
- 20How Does the Leader Run the Whole Board?
- 21Six Hard-Won Lessons on Building a Business
- 22Why Do the Children of the Rich Mostly Coast?
- 23The Habits of Students Who Earn a Million a Year
- 24Founders and Employees Are Two Different Species
- 25Why Deal Only With High-End Customers?
- 26Why Saving Is Meaningless If You Earn Under 300,000 a Year
- 27What Kind of Writing Rakes in the Most Money?
- 28Let’s Talk More About How to Monetize Like Mad
- 29Coach, How Do I Hold On to the Benefactor in My Life?
- 30We Are Wolves That Eat Meat. We Must Raise Our Income Like Mad
- 31What Are the Unwritten Rules of Making Money?
- 32Only the Awakened Earn Extraordinary Profits
- 33How Do You Earn 100,000 a Day?
- 34Faced With So Many Fleecing Schemes, I Choose Silence
- 35The Secret of Making Money: Don’t Take the Road That’s There, Don’t Look at the Lamp That’s Lit
- 36How Is a Master of Collecting Money Forged?
- 37How Do You Cultivate Yourself Into a God Among the Multitude?
- 38Make Money Where It’s Busy; Cultivate the Heart Where It’s Quiet
- 39The “Inside Story” the Rich Never Want to Tell
- 40In Life, There’s No Way Out but to Keep Charging Forward
- 41Stick With Anything for 90 Days and the Answer Comes on Its Own
- 42Making Money Means Thinking About How to Rule the World
- 43How Do You Make Your Income Leap Within Three Years?
- 44What’s the Secret to Getting Customers to Pay of Their Own Accord?
- 45Take Business Far Enough and You Come to Understand Heaven’s Way
- 46What’s the Secret of Money That Grows the More You Spend?
- 47Fate Means Taking the Initiative, Not Waiting to Be Overtaken
- 48My Notes on Making Money
- 49How I Built a Personal Brand and Made It Pay
- 50The People at the Top of the Pyramid All Got There by Being Shameless
- 51How Does a Person Become Formidable? Every Step Leaves a Trace
Making Money Was Never About Getting Rich Overnight
The first rule sets the tone for the other fifty: value first, appearances last.
Making money comes down to a way of thinking and relentless doing. Work, work, work. What did online sellers rely on to make money in the old days? Looking rich. What do they rely on now? Delivering value.
Never judge a person’s true character or true wealth by what they buy. Making money was never about getting rich overnight. For ordinary people like us it is a marathon, long and grinding, and what the race tests is persistence, resolve, brains, thinking, and breadth of experience.
The complete English edition. 169 pages, 51 chapters, yours to mark up.
Published as a PDF ebook, A4, typeset to be read on a tablet or printed at home.
The complete English edition: 51 chapters, 169 A4 pages, yours to keep and mark up.
Editions
Editions
PDF edition
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The complete English edition: 51 chapters, 169 A4 pages, yours to keep and mark up.
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Positioning, pricing and a marketing system for a business that sells something. Fixed fee, agreed first.
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From US$1,500 02A marketing system you run alone
Daily writing, follow-up and after-sale service, set up for one person with no ad budget.
From US$3,000 03From your writing to a book
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