Consultancy
Positioning, pricing and a marketing system a small team can actually run. The same thinking as the books, applied to your business, at a fixed fee agreed before we start.
The problem
Most small businesses we meet do not have a product problem. They have a customer problem: they sell to whoever turns up, price to avoid an argument, and market by doing a little of everything. The result is a full calendar and a thin margin, and an owner who cannot take a week off.
The fix is rarely more marketing. It is usually a narrower customer, a higher price with a clearer promise, and one repeatable way of staying in front of the people who can pay. That is what we work on. Nothing here requires a marketing department or an advertising budget.
What we do
We look at who you sell to, what you charge, what each kind of customer actually costs you, and what to stop doing. You get a written review with findings ranked by what they are costing you, and a price list you can defend.
From US$1,500
A daily-writing and follow-up system for one person: what to write, where to publish it, how to turn readers into enquiries, and how after-sale service becomes the next sale. Set up with you over four weeks, then yours.
From US$3,000
You have written for your customers for years: posts, newsletters, course notes. We select, structure, edit, design and typeset it into a book you can sell or give to prospects, under your name or under the imprint.
From US$6,000
For authors with a Chinese-language business book who want English readers. Translation by hand, editing for a reader outside your market, typesetting and a publishing plan. Licensing is agreed in writing before any work starts.
From US$4,000
Fixed fees, agreed before we start. No retainers.
Who this is for
Owners of small and mid-sized businesses, independent consultants, coaches, trainers, agency founders and professionals in private practice. People who can change their prices on Monday because they decided to on Sunday.
It works best when you already have a product and paying customers. If you are still looking for the first ten customers, the free chapter of the book is a better place to start than an invoice from us.
What we don’t do
We do not run your advertising, and we will not tell you that buying attention is the answer when the offer is the problem. We do not guarantee revenue; the outcome depends on what you do after we leave, and anyone promising a number is selling you something else. We do not sell monthly retainers that quietly produce reports instead of results.
We will tell you when the honest answer is that your problem is not a marketing problem. That happens, and it is cheaper to hear it before you have spent a year on it.
How it works
Tell us what you sell, to whom, what you charge, and what you have already tried. We reply within one business day.